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All proceeds support ♥ Creative Homeless
Please visit the Site to find out how you can help.
- 🐱 My Pets: 🐱 Senior HUG, ElectGuide, MyRockland, AllnursingNotes, Creative Homeless, NYC Spots, Pinoy Logic, NY WORDPRESS, Youtube NCLEX, SuperNerdo, Aurelio, Music, Bacarro Post, NJ Edgewater. 🐱
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| ☹ Fail | ☢ Scale |
|✍ Market|⚜ Profit|
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- growth,
- market share (Lyft claims its ride-sharing market: 39% in 2018)
- strategy for autonomous driving.
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Fail 👎
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Learning to be comfortable with failure is a prerequisite, and necessary nonetheless. The ROI of failure seems to have more exponential return than that of early Success. Not that winning early in life is bad, but the compounding overall effect of ”fail” is one of tremendous Growth and dramatic Self revelation. An essential step to having a great idea is to have a “failed” idea first.
“Failure is Feedback.”
Only during failed and tumultuous times can one calibrate the limit of boundaries and tolerance. Only when one becomes conscious of risk can one contemplate self awareness.
“Circumstance does not make a man, it reveals the man to himself.” – James Allen
This applies to all fragments of life, but mostly importantly to the innovators and risk takers among us. There is a set of values, principles and beliefs in which exposure to failure, defeat, embarrassment and human shortcoming reveals either a bruised ⇓EGO or an Unfettered DRIVE. Failure breeds Uncertainty– which causes discomfort and is a catalyst for CHANGE.
The Goal is to FAIL FAST, so that one can CALIBRATE, PIVOT and make a CORRECTION.
Every single one of my present projects were a product of a failed startup. Real in depth decision making is necessary to examine the direction of your trajectory. The only path to Self Mastery is CONSISTENCY and REPETITION.
Consistency of fails will eventually lead to success, it is a “numbers” game. Success is a product of failure, therefore without failure, there will be no such thing as SUCCESS.♣
Need Advice ? Let me know. ⇓⇓
Learn More:
| ☹ Fail | ☢ Scale |✍ Market |⚜ Profit |
| Consultation | Previous Clients |
All Proceeds go to Creative Homeless
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Scale
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The commitment to GROW is essential in order to SCALE. As necessary as it is to “think big” it’s important to expect a realistic growth target, backed up with Concrete Actions. The quickest growth strategy for a business is extending to partnerships and relationships with people and organizations with bigger “clout” and influence.
“Biggest catalyst in your companies’ growth is through building and fostering critical RELATIONSHIPS.”.
Establishing standardized processes and not being FLEXIBLE is the ENEMY of growth. If a start-up is going to scale: outsourcing, implementing repeatable procedures and proper delegation is KEY. Always identify CORE competence: without knowing your core competence, it’s difficult to create STRATEGIES.
SCALE depends on the type of business: whether it’s a bootstrapped Lifestyle Business or a well capitalized Startup. The product or service should be replicable and automatized in order to be Scalable. The business structure should be highly systematic and not dependent on any individuals. Scaling effectively means anticipating demands with STRUCTURED Solutions.
Getting a complete clarity on your company’s CORE VALUES and focusing on the your team members’ STRENGTHS is important. Forward thinking and strategic marketing is essential to prevent STAGNANT growth. Scalability and future growth should always be a constant variable in a company’s core mission.
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Market
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Email, Social media and Content marketing is known to be the best method for acquiring customers without requiring a huge budget. Consistent and original content is always a great strategy. The secret is to to plan an editorial calendar to streamline the entire content marketing process. Consciously WRITE/PLAN IT OUT . Clearly define your end goal and analyze your progress on a consistent basis and refine your STRATEGY as you go forward.
Word Domination is WORLD DOMINATION.
Keyword Optimization and SEO is still by far a great strategy. Tying in SEO to Web ranking and analytics data, is a bridge to having successful conversion rates. Social media, branding and other marketing strategies can compliment your SEO and help reinforce a faster and exponential GROWTH. There are no universal standards by which you can significantly achieve quick and successful SEO. It takes time, extensive keyword analysis, link building and useful content that is deemed valuable.
VIDEO is the future of content marketing. It is estimated that video will make up 80 percent of all internet traffic by 2019. Additionally, 64 percent of marketers agree that video will soon dominate their content marketing strategies. By incorporating video into the process, you create VALUE and provide your customers an on-demand user experience.
Live-Streaming is another emerging trend that’s been rapidly becoming the norm across industries. Brands are finding innovative ways to use the new platforms available for this trend. Overall, live video marketing (in all social platforms) works because of its TRANSPARENCY.
Ads specifically Adsense and FB ads are still key. User-generated content supported Ads can help brands develop user-generated campaigns that encourage their loyal customers to become brand advocates- and share their positive experience with friends on social media.
This can lead to authority overall in your industry which make it easier to build TRIBES and INFLUENCE. Content Personalization is a great and effective strategy and requires a long-term and involved effort.
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Profit
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In order for me to make a big IMPACT in this world, I need my business to SURVIVE. Survival means CASH FLOW which demands my business to be PROFITABLE.
Diversifying your income stream is old advice, but still holds true. Diversification should involve a multi-sector strategy that invests across a broad spectrum of market sectors with “scalability” and “automation” as the CORE POLICY. The allocation among each of these markets will vary based on assessment of trends and cash flow relative to risk.
Shift your sales focus. Shifting from creating just profit to creating VALUE is key. Values should be alignment. The company value should reflect in your brand and your business. Promote your core values to your products and service is natural component. Be transparent and ethical and let your products and services speak for themselves
Examining your companies Values. Values are the beliefs, attitudes and judgments we hold as truths. Understanding personal and organization’s values set the tone for your company’s culture, and identity to the World.
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Learn More:
| ☹ Fail | ☢ Scale |✍ Market |⚜ Profit |
| Consultation | Previous Clients |
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All Proceeds go to Creative Homeless
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Great Interviews:
Supernerdo
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| Applying Principles to my Life |
Principles’ Application
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You don’t have to read this entire post, but I do want to share the most important lesson that I learned which is :
I have learned that having principles allows me to have a complete faith in the “PROCESS” which enables me to develop a growth mindset. This entails having a system that allows me to break down, analyze, enhance and fine tune the “weak parts” through stress testing and real world interactions.
The ability to bounce back from an extreme ego defeating failure and pivot or continue the journey is indeed my greatest progress. The road can be extremely painful filled with uncertainty but once the master is one with his “PRINCIPLES,” realities are bent then reshaped and impossibility becomes possible just as water carve valleys on mountains.
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Learning to be comfortable with failure is a prerequisite, and necessary nonetheless. The ROI of failure seems to have more exponential return than that of early Success. Not that winning early in life is bad, but the compounding overall effect of ”fail” is one of tremendous Growth and dramatic Self revelation. An essential step to having a great idea is to have a “failed” idea first.
“Failure is Feedback.” Only during failed and tumultuous times can one calibrate the limit of boundaries and tolerance. Only when one becomes conscious of risk can one contemplate self awareness.
“Circumstance does not make a man, it reveals the man to himself.” – James Allen
This applies to all fragments of life, but mostly importantly to the innovators and risk takers among us. There is a set of values, principles and beliefs in which exposure to failure, defeat, embarrassment and human shortcoming reveals either a bruised EGO or an Unfettered DRIVE. Failure breeds Uncertainty- which causes discomfort and is a catalyst for CHANGE.
“It is far more common for people to allow ego to stand in the way of learning.”
― Ray Dalio, Principles
The Goal is to FAIL FAST, so that one can CALIBRATE, PIVOT and make a CORRECTION.
Every single one of my present projects were a product of a failed startup. Real in depth decision making is necessary to examine the direction of your trajectory. The only path to Self Mastery is CONSISTENCY and REPETITION. Consistency of fails will eventually lead to success, it is a “numbers” game after all. Success is a product of failure, therefore without failure, there will be no such thing as SUCCESS.♣
“Pain + Reflection = Progress”
― Ray Dalio, Principles
This all brings me to self-made billionaire, entrepreneur, investor, and polymath Ray Dalio and his Principles…
“Principles are fundamental truths that serve as the foundations for behavior that gets you what you want out of life. They can be applied again and again in similar situations to help you achieve your goals.”
― Ray Dalio
Dalio brings in his 3 levels of Reality:
Level 1: Getting Stuff Done
We as humans are doers, but for plenty of us it takes a lot of momentum to beat ‘resistance‘ of getting stuff done. This level of reality is essentially about setting goals and doing them: creating a to-do list from most to least important and then trying to beat ‘procrastination’ and essentially get shit done.
Dalio calls this layer of reality the blizzard because lots of things are constantly coming at you from different directions, and it’s hard to get clarity on what really matters.
Level 2: Principles
Dalio believes that in every action, reaction and results, there are underlying principles at play. The principles you learn in any situation are often more valuable than the immediate result, because you can apply them for the rest of your life across all areas to make better decisions.
As you move down toward fundamental mental models of how your business/startup works, you gets closer to principles that are more timeless and universal.
Once you reach the “timeless and universal” level, you can apply a principle or mental model to exponentially more situations.
Once you have a good understanding of the mode, you then have a tool that can be applied in future situations to help you be more efficient, make better decisions and eventually be successful.
Applying this to my life personally would be:
Level 1: Idea Curation | Coding | SEO | Content Creation| Marketing | Phone Calls
- Pain threshold.
- Motivation.
- Passion.
- Traction.
- Progress.
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Level 2: | Fail & Successes | Interactions | Concepts
- Underlying Principles
- Providing Value
- Calibrating “Fails”
- Applying “Sytems”
- Always Learning.
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To Dalio, at Level 2, it would be a learning opportunity because of his following core principle:
“Pain + Reflection = Progress.”
As he explains:
“There’s so much more that you can learn from mistakes because they give you a loud signal. Rewards keep you doing the same things, and so you don’t grow from successes… Mistakes, if you can deal with them the right way, with reflection is where the growth comes from.”
Dalio has built systems, tools, and habits that help him move toward pain, react logically and objectively, and engage in thoughtful disagreement rather than arguments. Dalio believes that you will be able to see connections more naturally over time.
When I was faced with types of situations I had encountered before, I drew on the principles I had learned for dealing with them. But when I ran into ones I hadn’t seen before, I would be painfully surprised. Studying all those painful first-time encounters, I learned that even if they hadn’t happened to me, most of them had happened to other people in other times and places, which gave me a healthy respect for history, a hunger to have a universal understanding of how reality works, and the desire to build timeless and universal principles for dealing with it.”
Dalio’s approach gives him a tremendous advantage as an investor because financial cycles in the market happen more too often, and with Dalio’s wider lens, he can see those patterns. He is also extremely deliberate with learning from his experience so he can be more “consciously” reactive to “situations.”
And he does this by building “ALGORITHMS”
If Principles and Algorithms are the Steak and Potatoes… Algorithms is probably the Steak in my opinion.
Level 3: Algorithms
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Level 3: Algorithms ℘ ℜ φ
My own personal Algorithms:
Is there a NEED for my product/service ? ⇒ √ Yes or No ? If Yes ⇓
Am I creating enough VALUE that people are willing to PAY ? ⇒ √ Yes or No ? If Yes ⇓
How can I leverage this VALUE to do GOOD for the World/Others ♥ ⇒ that they are willing to PAY.
If NO ? ⇒⇒⇒ PIVOT ⇒⇒⇒ RE-CALIBRATE ⇒⇒⇒ NEW IDEA ♣
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Stress Test
Is there OTHERS that OFFER that SAME Exact product/service ? ⇒ Yes or No ? If Yes ⇓
Am I creating MORE VALUE than them ? ⇒ Yes or No ? If Yes ⇓
How can I leverage my POSITION to CREATE more VALUE ♥ than OTHERS ⇒ that customers are willing to PAY.
If NO ? ⇒⇒⇒ Is there a CHANCE for me to COMPETE ? ⇒ Yes or No ? If Yes ⇓
⇒⇒⇒ Do i have enough RESOURCES ? ⇒⇒⇒ What is the ROI ? ≈ Full AnalySIS
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Dalio’s 5 Step Process
The 5 Step Process
1. Have Clear goals
2. Identify Problems/Barriers
3. Diagnose this Problem/Barriers
4. Design Plans for Solution
5. Implement Design
Make decisions based on Value Calculations:
– think of every decision as a bet with probability of reward and penalties.
This means it is important to check your target market, and if there is a space for your product or service.
Adaptation through rapid trial and error is invaluable – Ray Dalio
This means FAIL FAST.
Failure just means adjustment and improvement.
– conscious learning
– self awareness
⇐⇐ A quick Case Study base on one of my businesses ⇒⇒
♠ Business: Senior Hug
What we do: PROVIDE SEO SERVICE TO NURSING HOMES IN NEW YORK CITY THROUGH A HEALTHCARE DIRECTORY.
Customer Base/ Acquisition: Nursing Homes ( Nurse Manager, Nursing Home CEO )
Monetary/Revenue Model: 6 or 12 month Contract with Nursing Homes.
Possible Push-backs from Clients: Use this as Feedback
- Pricing ?
- Value ?
- Confused of Value ?
- Bad Pitch
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Ψ Re-evaluate Feedback.
- Is the PRICE to high ?
- Is the VALUE justified ?
- Does the Client fully UNDERSTAND ?
- Is the PITCH too Aggressive ?
Ψ Analyze the Metrics.
- Cost per Client Acquisition
- MRR (Monthly Recurring Revenue)
- Expenses ≅ Revenue
- Growth ≅ Scale
Ψ Calibrate base on Results.
- Client Relationship
- Performance
- Churn Rate
- Marketing
- Sales
- Net Revenue
Dalio has systematically taken his principles and turned them into algorithms in computers that he uses to make better investing decisions.
For Dalio’s company, Bridgewater, has developed several apps that employees use to make better decisions. These apps collect input data that can be placed in databases. Starting in the 1970s, Dalio created investment algorithms and turned them into code. Over time, he improved the code and his team used all these historical data to stress-test using algorithms.
With the results from stress-testing, he and his team refined the principles and algorithms in order to be successful.
“Visualizing complex systems as machines, figuring out the cause-effect relationships within them, writing down the principles for dealing with them, and feeding them into a computer so the computer could ‘make decisions’ for me all became standard practices.”
Throughout his career Ray Dalio has focused on constant and deliberate learning. Dalio’s approach means he gets less done in a day, but gets drastically more done in his life. This happens because the value of operating on Levels 2 & 3 compound over time.
♥
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I Support ♥ Creative Homeless
- My Pets: 🐱 Senior HUG, ElectGuide, MyRockland, AllnursingNotes, Creative Homeless, NYC Spots, Pinoy Logic, NY WORDPRESS, Youtube NCLEX, SuperNerdo, Aurelio, Music, Bacarro Post, NJ Edgewater. 🐱
♥
Supernerdo
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All Proceeds go to Creative Homeless
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supernerdo.com 